Transmedia News

Transmedia Storytelling: A New Way to Fuel B2C Inbound Marketing
www.business2community.com

Transmedia Storytelling: A New Way to Fuel B2C Inbound Marketing image transmedia storytelling inbound marketing Remember Santa Claus drinking Coca-Cola? Or the Pillsbury Doughboy’s cuddly giggle? These are classic advertising icons that continue …

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CTC Media makes TV, transmedia exec hires
www.digitaltveurope.net

Russia's CTC Media has appointed former NTV presenter Alexey Pivovarov as director, television and transmedia projects. Pivovarov takes up his new post on November 5, with the hire marking efforts by CTC to focus on developing digital and transmedia …

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Let’s Build Better Transmedia
www.tubefilter.com

An early example of Transmedia, The Matrix trilogy saw an expanded universe through its series of anime shorts The Animatrix. Along with comic books, video games, and more, each element could be enjoyed independently, but when experienced as a …

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The transmedia showcase talks storytelling
www.scaddistrict.com

2013FilmFest copy The Savannah Film Festival’s Transmedia Showcase on Oct. 30 in the Gutstein Gallery explored the different medias available to tell stories. After an introduction from Adam Neuhaus, creative producer of Radical.Media, the three transmedia creators shared their work.

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Bringing Videogames to Film Festivals, and Rich Storytelling to Games
www.pbs.org

“Gamification” is a term that has gained popularity in recent years. It refers to the introduction of game mechanics to engage users in non-game mediums — the most common elements being to ask users to solve problems and/or to incorporate the social/reward aspects of games. This is currently being utilized in everything from software to […]

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Neil Court exits Factory Transmedia board role
tbivision.com

Former Decode boss Neil Court has left his non-executive chairman role at UK animation studio Factory Transmedia. Neil Court Phil Chalk, the Manchester-based company's co-founder and managing director, confirmed to TBI Court (left) had left his role a …

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“Defiance”  and the Possibilities and Pitfalls of Transmedia
www.popmatters.com

One way that artists are embracing this new trend is through transmedia. More than just adaptation, transmedia uses different mediums to tell disparate pieces of the same story. An album meant to be read along with a book, a web series that explores …

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Katharina Rietz: Transmedia Storytelling
medien-mittweida.de

Fernsehen, so wie wir es bisher kennen, ist out und wird dem digitalen Zeitalter längst nicht mehr gerecht. Neue Produktionsformate sind notwendig. Das Zauberwort lautet „Crossmedialität“. medienMITTWEIDA sprach mit der Produzentin Katharina Rietz …

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Microsoft to create “ong term, transmedia IPs”; for all first-party Xbox games
www.oxm.co.uk

As of 17th October, the firm is in the market for a creative producer at Microsoft Studios, who will apparently work on TV shows, comicbooks and other varieties of trans-media spin-off for the label's "entire" portfolio. We already know about plans for …

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Seattle Interactive Documentary Summit
flipthemedia.com

The Seattle Interactive Documentary Summit is a small but dynamic gathering of film industry professionals and transmedia experts sharing wisdom at this inaugural conference. … The thread of cutting through the noise of an internet overwhelmed with …

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FutureMate: Transmedia Post-Apocalyptic Dating Comes to The Brick
www.broadwayworld.com

Brian Fountain is a transmedia storyteller whose artistic and professional works span multiple platforms, including: mobile, web, games, film and live events. He is an award winning game designer and software developer. His most recent project, the hit …

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Alexey Pivovarov Appointed Head of CTC Media’s TV and Transmedia Projects
www.globenewswire.com

MOSCOW, Oct. 24, 2013 (GLOBE NEWSWIRE) — CTC Media, Inc. ("CTC Media" or the "Company") (Nasdaq:CTCM) announces the appointment of Alexey Pivovarov as Director, Television and Transmedia Projects. His appointment will take effect November …

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Cork Film Festival To Hold Transmedia Conference
www.iftn.ie

EMERGE, the digital and transmedia strand of the London East End Film Festival, will bring their celebration of the myriad ways in which technological advancements have influenced the film industry to Cork Film Festival on Saturday November 16th.

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Independent Web Series OZMAT Launched by Emmy Award Nominated …
www.prunderground.com

With the goal of capitalizing on the unique potential of transmedia storytelling, the experimental web series was conceived. OZMAT—a live-action/animated sci-fi series—follows the story of a government researcher as he attempts to save his top-secret …

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International Mobile Innovation screening at Film Archive
www.voxy.co.nz

Contemporary forms of collaborative filmmaking projects connect 21st century citizens and filmmakers across the globe creating new forms of digital, networked and transmedia storytelling. As an egalitarian filmmaking tool and technology, mobile …

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2013 Chicago Film and Media Summit Set for Today at Chicago Cultural Center
www.broadwayworld.com

These include sessions on Transmedia Storytelling, The Art of the Trailer, Exploring the Web Series Format and creating fruitful partnerships for documentary filmmakers. Registration for the Film and Media Summit opens Monday, September 30 …

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Power to the Pixel: Cross-Media crosses over
www.screendaily.com

As the three-day event marked its seventh edition, the mood was in part reflective as the likes of Xbox chief design engineer Elan Lee, respected transmedia storyteller Lance Weiler and interactive docs guru Ingrid Kopp, shared some of the lessons they …

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Brillstein Boards Pair Of Transmedia Apps
www.deadline.com

Management and production firm Brillstein Entertainment Partners has come aboard a duo of entertainment-tech startups in pre-market stages of development. They'll collaborate with Rocket Science Labs and consultants KB Collective on apps Fan Fare and …

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Comics Get Global at New York Comic-Con
www.publishersweekly.com

Launched on the eve of New York Comic Con by HarperCollins Christian Publishing, Vital Shift is a religion focused graphic novel imprint intended to bring both comics visual story telling and Transmedia franchise extensions to the Christian publishing …

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Trulia on Google Glass, Mirada transmedia app talks added to ADC
www.gamasutra.com

GDC sister event App Developers Conference organizers have announced two new talks added to the November line-up: Trulia's case study on developing a real estate app for Google Glass, and Mirada special projects head Andrew Merkin on dissecting …

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“Emma Approved” Is the Newest Jane Austen Adaptation
www.bustle.com

It was an experiment in web-series/video-blogging/transmedia–storytelling gone wonderfully right — it went so right, in fact, that just a few weeks ago, the whole team got to start calling themselves Emmy-winners. And because of that success, when …

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Tallgrass Film Festival has grown into a world-class event
www.kansas.com

Sound Design for Indie Film” (3 p.m. Saturday) and “From Story to Storyverse: A Crash Course in Transmedia Storytelling” (3:30 p.m. Oct. 20). There also will be filmmaker roundtables where filmmakers discuss their creative process and inspirations at 1 …

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Is the Audience Revolting? New Report
www.pr.com

Manchester, United Kingdom, October 12, 2013 –(PR.com)– “The Audience is Revolting” analyses recent media industry data, R&D projects and live client work in the area of transmedia and multiplatform storytelling. The report uncovers strategies for …

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Symposium Explores Use of Digital Games by Human Rights Activists
news.syr.edu

TAG's portfolio is situated at the confluence of game design, participatory and social justice culture, nonfiction storytelling and transmedia practices. The symposium is free and open to the public. American Sign Language (ASL) interpretation and …

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‘Anyone But Me’ Co-Creator Takes In The Theater For ‘Producing Juliet’
www.tubefilter.com

'Anyone But Me' Co-Creator Takes In The Theater For 'Producing Juliet. Tina Cesa Ward's latest series combines he trademark romantic edge with a unique method of transmedia storytelling. The Anyone But Me co-creator has released Producing Juliet, …

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Transmedia Programming Converges for 2013 New York Film Festival
variety.com

Driven by tech innovation and the proliferation of digital possibilities, transmedia storytelling has become an increasingly prominent component of film festivals as a growing number of filmmakers begin to explore multiplatform projects.  

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Does anyone read hyperfiction?
au.artshub.com

Max Whitby, co-founder and CEO of Touch Press Publishing, believes hyperfiction has limited appeal in the traditional form of hyperlinked navigation. ‘I am more interested to put myself in the hands of a storyteller and allow them to design a narrative journey that I will follow in their company,’ said Whitby.  

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Starlight Runner Entertainment Collaborates with Ubisoft(r) on Transmedia …
www.sfgate.com

Starlight Runner Entertainment, a New York-based production company specializing in transmedia storytelling today announced its collaboration with videogame publisher Ubisoft for the highly-anticipated release of Tom Clancy's Splinter Cell® Blacklist …

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TV characters invading our lives
www.salon.com

That's “the real problem trans-media has run into: how do you tell the story in a way that the people who are consuming all of it and the people who are consuming none of it get anything out of it?” Gray says. Not to mention some shows don't lend …

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High Fashion In The New Transmedia Marketing Campaign For “The Hunger Games: Catching Fire”
www.buzzfeed.com

Adam B. Vary at BuzzFeed tells you 5 Things You Should Know about the new marketing campaign for “The Hunger Games: Catching Fire.” Using high fashion to boost the Hunger Games brand it becomes the most peculiar and elaborate transmedia marketing efforts ever mounted for a feature film franchise.

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TransmediaLA launches the education program TRANSMEDIA U
www.narrativatransmedia.com

Transmedia U is a series of workshops, classes and seminars, taught by professionals in the interactive storytelling field.  These classes are open to working professionals who want to broaden their skills and newcomers. TransmediaU opens this fall with a series of three classes that cover the basics of digital storytelling.  Classes are small, and students work […]

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Here’s why you need to be watching the YouTube breakout hit series ‘MyMusic’
www.digitaltrends.com

“We’ve been creating what is now known as transmedia since we began on the Web way back in 2004,” shares Benny Fine, co-creator of MyMusic and one-half of the The Fine Brothers producing duo. “To us, new media should be ‘new’ . MyMusic, a YouTube series following a music company in  the mockumentary format made […]

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