Transmedia Storytelling: A New Way to Fuel B2C Inbound Marketing image transmedia storytelling inbound marketing Remember Santa Claus drinking Coca-Cola? Or the Pillsbury Doughboy’s cuddly giggle? These are classic advertising icons that continue …
Russia's CTC Media has appointed former NTV presenter Alexey Pivovarov as director, television and transmedia projects. Pivovarov takes up his new post on November 5, with the hire marking efforts by CTC to focus on developing digital and transmedia …
An early example of Transmedia, The Matrix trilogy saw an expanded universe through its series of anime shorts The Animatrix. Along with comic books, video games, and more, each element could be enjoyed independently, but when experienced as a …
2013FilmFest copy The Savannah Film Festival’s Transmedia Showcase on Oct. 30 in the Gutstein Gallery explored the different medias available to tell stories. After an introduction from Adam Neuhaus, creative producer of Radical.Media, the three transmedia creators shared their work.
“Gamification” is a term that has gained popularity in recent years. It refers to the introduction of game mechanics to engage users in non-game mediums — the most common elements being to ask users to solve problems and/or to incorporate the social/reward aspects of games. This is currently being utilized in everything from software to […]
Former Decode boss Neil Court has left his non-executive chairman role at UK animation studio Factory Transmedia. Neil Court Phil Chalk, the Manchester-based company's co-founder and managing director, confirmed to TBI Court (left) had left his role a …
One way that artists are embracing this new trend is through transmedia. More than just adaptation, transmedia uses different mediums to tell disparate pieces of the same story. An album meant to be read along with a book, a web series that explores …
Fernsehen, so wie wir es bisher kennen, ist out und wird dem digitalen Zeitalter längst nicht mehr gerecht. Neue Produktionsformate sind notwendig. Das Zauberwort lautet „Crossmedialität“. medienMITTWEIDA sprach mit der Produzentin Katharina Rietz …
As of 17th October, the firm is in the market for a creative producer at Microsoft Studios, who will apparently work on TV shows, comicbooks and other varieties of trans-media spin-off for the label's "entire" portfolio. We already know about plans for …
The Seattle Interactive Documentary Summit is a small but dynamic gathering of film industry professionals and transmedia experts sharing wisdom at this inaugural conference. … The thread of cutting through the noise of an internet overwhelmed with …
Brian Fountain is a transmedia storyteller whose artistic and professional works span multiple platforms, including: mobile, web, games, film and live events. He is an award winning game designer and software developer. His most recent project, the hit …
MOSCOW, Oct. 24, 2013 (GLOBE NEWSWIRE) — CTC Media, Inc. ("CTC Media" or the "Company") (Nasdaq:CTCM) announces the appointment of Alexey Pivovarov as Director, Television and Transmedia Projects. His appointment will take effect November …
EMERGE, the digital and transmedia strand of the London East End Film Festival, will bring their celebration of the myriad ways in which technological advancements have influenced the film industry to Cork Film Festival on Saturday November 16th.
With the goal of capitalizing on the unique potential of transmedia storytelling, the experimental web series was conceived. OZMAT—a live-action/animated sci-fi series—follows the story of a government researcher as he attempts to save his top-secret …
Contemporary forms of collaborative filmmaking projects connect 21st century citizens and filmmakers across the globe creating new forms of digital, networked and transmedia storytelling. As an egalitarian filmmaking tool and technology, mobile …
These include sessions on Transmedia Storytelling, The Art of the Trailer, Exploring the Web Series Format and creating fruitful partnerships for documentary filmmakers. Registration for the Film and Media Summit opens Monday, September 30 …
As the three-day event marked its seventh edition, the mood was in part reflective as the likes of Xbox chief design engineer Elan Lee, respected transmedia storyteller Lance Weiler and interactive docs guru Ingrid Kopp, shared some of the lessons they …
Management and production firm Brillstein Entertainment Partners has come aboard a duo of entertainment-tech startups in pre-market stages of development. They'll collaborate with Rocket Science Labs and consultants KB Collective on apps Fan Fare and …
Launched on the eve of New York Comic Con by HarperCollins Christian Publishing, Vital Shift is a religion focused graphic novel imprint intended to bring both comics visual story telling and Transmedia franchise extensions to the Christian publishing …
GDC sister event App Developers Conference organizers have announced two new talks added to the November line-up: Trulia's case study on developing a real estate app for Google Glass, and Mirada special projects head Andrew Merkin on dissecting …
It was an experiment in web-series/video-blogging/transmedia–storytelling gone wonderfully right — it went so right, in fact, that just a few weeks ago, the whole team got to start calling themselves Emmy-winners. And because of that success, when …
Sound Design for Indie Film” (3 p.m. Saturday) and “From Story to Storyverse: A Crash Course in Transmedia Storytelling” (3:30 p.m. Oct. 20). There also will be filmmaker roundtables where filmmakers discuss their creative process and inspirations at 1 …
Manchester, United Kingdom, October 12, 2013 –(PR.com)– “The Audience is Revolting” analyses recent media industry data, R&D projects and live client work in the area of transmedia and multiplatform storytelling. The report uncovers strategies for …
TAG's portfolio is situated at the confluence of game design, participatory and social justice culture, nonfiction storytelling and transmedia practices. The symposium is free and open to the public. American Sign Language (ASL) interpretation and …
'Anyone But Me' Co-Creator Takes In The Theater For 'Producing Juliet. Tina Cesa Ward's latest series combines he trademark romantic edge with a unique method of transmedia storytelling. The Anyone But Me co-creator has released Producing Juliet, …
Driven by tech innovation and the proliferation of digital possibilities, transmedia storytelling has become an increasingly prominent component of film festivals as a growing number of filmmakers begin to explore multiplatform projects.
Max Whitby, co-founder and CEO of Touch Press Publishing, believes hyperfiction has limited appeal in the traditional form of hyperlinked navigation. ‘I am more interested to put myself in the hands of a storyteller and allow them to design a narrative journey that I will follow in their company,’ said Whitby.
Starlight Runner Entertainment, a New York-based production company specializing in transmedia storytelling today announced its collaboration with videogame publisher Ubisoft for the highly-anticipated release of Tom Clancy's Splinter Cell® Blacklist …
That's “the real problem trans-media has run into: how do you tell the story in a way that the people who are consuming all of it and the people who are consuming none of it get anything out of it?” Gray says. Not to mention some shows don't lend …
Adam B. Vary at BuzzFeed tells you 5 Things You Should Know about the new marketing campaign for “The Hunger Games: Catching Fire.” Using high fashion to boost the Hunger Games brand it becomes the most peculiar and elaborate transmedia marketing efforts ever mounted for a feature film franchise.
Transmedia U is a series of workshops, classes and seminars, taught by professionals in the interactive storytelling field. These classes are open to working professionals who want to broaden their skills and newcomers. TransmediaU opens this fall with a series of three classes that cover the basics of digital storytelling. Classes are small, and students work […]
“We’ve been creating what is now known as transmedia since we began on the Web way back in 2004,” shares Benny Fine, co-creator of MyMusic and one-half of the The Fine Brothers producing duo. “To us, new media should be ‘new’ . MyMusic, a YouTube series following a music company in the mockumentary format made […]